So outside the entrance of the Baltimore Convention Center, Reed's set up a tent to give away as much Kombucha as the crowds were willing to carry. Which is nice, but to some extent, free bee stunts always make me retract a little, like, "what's the catch?"
So I waited until after the event to give it a fair chance to knock my socks off, which it did.
Turns out, this Reeds will be bringing one of the best tasting, well balanced, flavorful, "long aged" Kombuchas that I've ever tasted to the market. I'm thinking the "long aging" may even matter here, mellowing out the harsh tones one comes to expect from other popular commercial brands.
I know when I make it, I find ways to round off those vinegar notes with some of the same flavors they've added (Ginger and Grapefruit). So I'm delighted to see one of my favorites put in a bottle and made available for teh mass consumption.
Moreover, I'm also delighted to see Reed's stock symbol on the label, which is something you don't see often. And a quick march over to the sites that offer information on public companies may tell you more than you care to know, but it's nice to see that level of transparency.
For example, if you look up the stock symbol, REED, you'll find what Reed's has to say for itself to the investing public:
We develop, manufacture, market and sell natural non-alcoholic carbonated soft
drinks, kombucha, candies and ice creams. We currently manufacture, market and
sell seven unique product lines:
· Reed’s Ginger Brews,
· Virgil’s Root Beer, Cream Sodas, Dr. Better and Real Cola, including ZERO diet
sodas,
· Culture Club Kombucha
· China Colas,
· Reed’s Ginger Chews,
· Reed’s Ginger Ice Creams,
· Sonoma Sparkler Sparkling Juices,
In addition, we have a growing private label business.
We sell most of our products in specialty gourmet and natural food stores
(estimated at approximately 4,000 smaller or specialty stores and approximately
3,000 supermarket format stores), supermarket chains (estimated at approximately
7,000 stores), retail stores and restaurants in the United States and, to a
lesser degree, in Canada
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